Privacy Notice

Account and contact information: your name, email address, login and account identifiers, membership or access status, trainer relationship, settings, and messages you send for support or account deletion.

Fitness, nutrition and training information: goals, calorie and nutrition targets, meal plans and food diary entries, saved meals, weight, measurements, steps, water entries, training schedules, workout logs, completed sets, ratings, notes, check-ins, and coaching responses.

Photos and submitted evidence: progress or check-in photos you choose to upload, plus nutrition-label photos, barcodes, OCR text, proposed corrections, and review outcomes when you submit food-serving evidence.

Access, purchase and administration records: programme or workout access, invitations, support and review actions, and Apple transaction metadata such as product, transaction, environment, status, refund or revocation details, and the app account token used to match a purchase to your evolvU account.

We use it to create and secure your account; provide nutrition, progress, programme and workout features; save the entries you make; personalise targets and progress views; and deliver coaching or trainer services included in your account.

We also use relevant records to confirm access, verify or restore Apple purchases, respond to support and deletion requests, review submitted food evidence, investigate errors or misuse, and keep the service reliable.

An iOS version of evolvU may ask for permission to access specific HealthKit data for a feature you choose to enable. Apple shows the exact data types before you decide.

HealthKit permission is optional. You can refuse it or change it later in your iPhone settings. If permission is denied, we do not receive that HealthKit data, although the related feature may not work or may require manual entry.

App Store purchases are processed by Apple. ReformU does not receive your full payment-card details from Apple. Apple may provide transaction and product information so evolvU can verify a purchase, restore access, and recognise refunds or revocations.

Apple handles its own payment and App Store account information under Apple’s privacy terms.

Your information is not made public by evolvU. It may be accessed by authorised ReformU administrators and, where your service includes coaching, an assigned trainer who needs the information to provide that service.

We may use service providers that host or operate evolvU and process information on our behalf. Apple separately processes App Store purchases and any HealthKit permissions through its systems.

We keep information while your account is active and for as long as it is reasonably needed to provide the service, maintain security and audit records, resolve support or transaction issues, and meet applicable record-keeping requirements.

You can correct many entries in the app, remove photos or entries where a delete control is available, change optional HealthKit permissions in iPhone settings, or request account deletion from your profile.

You may also request deletion by emailing info@reformu.co.uk. We aim to complete account-deletion requests within 30 days. Limited records may be kept where reasonably required for security, transaction, accounting, dispute, or other required purposes, then deleted or de-identified when no longer needed.

For privacy questions, corrections, access concerns, or deletion requests, email info@reformu.co.uk.

If this notice changes, the effective date shown above will be updated so you can review the current wording.